We explain why adding the tactic of generating content purely to influence Google and LLMs may have short term gains, but will incur long-term damage.
AI isn't signalling a fundamental shift in search engine optimisation (SEO). I’m here to clarify why traditional SEO remains effective and why GEO and AIO are m
In this article we will outline the basics of Google Ads and what used to be a winning formula.
We review the differences between Webflow and WordPress, sharing our opinion on which platform is better for SEO purposes.
In this article we discuss what SEO packages include, and the factors that will influence its price. We also provide some guidelines on what to expect from the SEO package.
SEO copywriting best practices goes beyond adding keywords haphazardly. It's an art that blends strategic thinking with a user-centred approach.
Here are the top five mistakes that we’ve encountered in Google Ads accounts which will keep you from achieving your desired results.
In this article, we’ll explore the shifting SEO landscape, and provide actionable insights on how to choose a domain name
Google's primary expectation for website design in terms of SEO is straightforward: it must contribute value in some manner.
This article aims to explain the distinctions between these perspectives and shed light on why automated bidding proves successful only under specific circumstances.
Content marketing isn't new as a concept, but it hasn't lost any of its importance for businesses that want to see a positive return on investment.
Digital marketing in South Africa follows international best practices to attract leads and boost brand recognition.
We share insights on some of the problems businesses face when running their own Google Ads accounts and how to avoid some common pitfalls.
In this article I discuss some of the benefits and pitfalls of focussing solely on Google Ads as a digital marketing channel.
While having an SEO-friendly website is a great foundation for success, it's essential to go a step further and implement key practices for success.
Diving into collaboration with a digital marketing agency can in some cases feel like you’re hopping on a rollercoaster. Here are 4 tips to get the most out of your spend
This article aims to empower you with the knowledge needed to understand the next Google Ads report you receive from your online marketer.
